Success story

How PedidosYa went from one brief to 300 assets in 6 weeks

Client: PedidosYa
Industry: Delivery & Q-Commerce
Website: pedidosya.com.ar

Services

Creative Studio

The challenge

PedidosYa needed to scale its content production across multiple verticals, sponsors, and countries at the same time. The manual process meant starting every asset from scratch, without reusing previous work and without being able to move to a video-first model. With every sponsor treated the same way, there was no room to think up high-impact creative.

We built an AI-accelerated Production Hub on three pillars: Creation Spaces to generate asset banks by category, a system of parameterized templates to adapt copy, product, and price by country, and synthetic voice-overs localized by region. The workflow runs from one brief per category to local adaptation, with more than 50 base scenes per vertical serving as the master for every version.

ACTION PLAN

How we approached it

Creation Spaces by vertical

AI workflows to create consistent scenes, with prompts optimized by category. Each vertical (Market, Food, and Burgers) starts from its own mood, scene, and key elements so they don't end up looking alike.

Parameterized templates

Copy, products, prices, and offers adapted by country on a node-based system: 15 countries, 5 vendors, and 4 formats come out of the same master instead of being redone asset by asset.

Localized synthetic voice-over

Custom voice-overs by country and by sponsor, with localized accents. What used to require a recording session per market became just another template variable.

Numbers that speak for themselves.

Assets produced: 300
Production speed: 3x
Variants generated: 10x
Resource optimization: 80%

Production stopped being the bottleneck

From one brief to 300 assets in six weeks, with production three times faster and ten times more variants available to rotate. When every asset is made from scratch, volume is the ceiling: you produce what the team can get to, not what the campaign needs. The hub flipped that relationship.

With the system in place, adding a country, a sponsor, or a format stopped being a new project. The team’s time shifted from executing adaptations to thinking up the concepts being adapted, and the system was ready for the next campaign.

RESULTS THAT KEEP GROWING