Success story

How Luigi Bosca increased its video completion rate 8x

Client: Luigi Bosca
Industry: Wine
Website: luigibosca.com

Services

Creative Studio
ppc

The challenge

Luigi Bosca needed a coordinated approach between creative and media to drive B2B and D2C demand in Argentina and LATAM. The problem wasn't the quality of the assets: creative and paid media worked in isolation, without a unified strategy for messaging, audiences, and goals from the start of each campaign. That slowed down production and left performance data unused when it came to optimizing content.

From a single original video, the system automatically generates every variant needed for each platform and format, keeping the composition, motion, and product look intact. No new production, ready to launch on Google and Meta.

ACTION PLAN

How we approached it

Storytelling around the Arizu tradition

We built on the family custom of marking the most special barrels to position De Sangre as “la colección íntima de una familia que honra lo inolvidable” (“the intimate collection of a family that honors the unforgettable”), clearing up confusion about its eight-wine portfolio.

One video, every format

From a single original production, the system generates the variants for each platform and aspect ratio while keeping the composition, motion, and product look. No reshoots.

Human judgment on the decisions that matter

Frame extension is reviewed shot by shot: the product label isn't distorted, real actors are respected, and the result complies with alcoholic beverage advertising restrictions.

Numbers that speak for themselves.

Video completion rate: 8x
Video retention: 4x
ROAS of the top creative: 14.6x
CTR of the top creative: 5%

Creative and media aligned from day one

With no handoffs between teams, iterations are faster and creative optimization is fed directly by performance data: what works in paid media goes back to the concept, not the other way around.

Every platform asks for video in more formats each year. When adapting no longer costs a full production, there’s no excuse for leaving a format uncovered.

RESULTS THAT KEEP GROWING