Success story
How HIT tripled its Meta leads at 60% lower cost
We proposed a strategy built on two pillars that depend on each other: restructuring Paid Media so every peso answered to a clear search intent, and turning HubSpot into a sales intelligence system with defined lifecycle stages and an auditable pipeline. The goal was to answer the question that matters with data: which channel, which segment, and which message bring in the leads that close.
ACTION PLAN
How we approached it
Campaigns split by intent
We split campaigns by search intent (brand, generic, and competitors) instead of mixing them in a single structure that always pointed to the homepage.
End-to-end connected measurement
We implemented enhanced conversions connected to GA4 and Tag Manager, with an Always On strategy where each channel has a clear role in the funnel and its own metrics.
HubSpot as an intelligence system
CRM audit, design of lifecycle stages and pipeline rules, and implementation of workflows integrated with the ad platforms.
Numbers that speak for themselves.
- Meta leads
- 3x
- Meta cost per lead
- -60%
- Google CTR
- +376%
- Google CPA
- -36%
More leads for less money
In one year, Meta tripled lead volume and sharply cut cost per lead. Google scaled conversions by 72% and reduced CPA by more than a third. All with an investment that was lower in real terms than the previous year’s, because increases stayed below inflation for the period.
What makes that result sustainable isn’t the paid media but what was built underneath: marketing and sales now work on the same pipeline, with reliable data and shared qualification criteria. The question of where leads get lost now has an answer.
-
Luigi Bosca
AI creative adaptation and integrated media for a premium wine in Argentina and LATAM.
-
Clarín
Creative production at scale for a media company's verticals, month after month.
-
Cetrogar
Bidding for revenue and a regional structure to sell more, and better.