Success story
How Hertz México grew organic keywords by 71% in one month
We proposed a three-stage audit and, from there, a roadmap prioritized by impact versus effort. In parallel, we added an off-page SEO strategy with reputation-building publications, to move the needle faster than on-page work alone allows.
ACTION PLAN
How we approached it
Three-stage audit
A review of historical metrics, competitor analysis, and a technical audit. That produced a roadmap prioritized by impact versus effort, not by order of discovery.
Off-page SEO and reputation
A campaign of reputation-building publications covering Hertz's service and what sets it apart from the competition, to speed up results that on-page work alone takes longer to deliver.
A steady workflow
Ongoing SEO recommendations and metrics tracking, with two meetings a month to keep the work aligned with business goals.
Numbers that speak for themselves.
- Organic keywords
- +71%
- Impressions
- +32%
- Clicks
- +25%
Ranking higher and earning a good reputation
In just one month, organic keywords grew 71%, impressions 32%, and clicks 25%, with average position improving by seven points. The blog was the engine: it went from a dead section to bringing in real traffic.
Beyond traffic, the off-page work moved something clicks don’t measure: how people talk about the brand. The reputation-building publications put Hertz ahead of its competitors where people decide who to rent from.
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Crehana SEO
SEO content at scale so a large blog could gain authority in its category.
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Balanz
Site migration with an SEO strategy to avoid losing rankings.
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The Art of Living
Video and lead generation to fill a free challenge.
