Success story

How Crehana grew its blog's organic traffic by 136%

Client: Crehana SEO
Industry: Education
Website: crehana.com

Services

The challenge

In 2020, with the lockdown, Crehana started growing fast and needed to sustain that growth. It was competing with large international players with huge catalogs, established blogs, and lots of organic traffic, and much of its own traffic came from branded searches.

We proposed competing head-to-head with the industry's biggest players and standing out with SEO content at scale. We worked alongside Crehana's Marketing and Content team on three fronts: the technical side of the site, content for niches where the brand could become an authority, and link building in Spanish-speaking countries.

ACTION PLAN

How we approached it

On-site optimization

We improved metadata, performance, and HTML structure, optimized crawl budget, and defined target keywords for each section with the marketing team.

Content for niches

We looked for niches tied to the course catalog, built the content plan, trained the brand's writers in SEO, and managed the tracking dashboards.

Link building by country

We ran two link building campaigns on authoritative, topically related sites to gain rankings in niches across Spanish-speaking countries.

Numbers that speak for themselves.

Blog organic traffic: +136%
Impressions: +451%
Keywords ranking on the blog: +400,000
Domain Rating: +10 points

Content that builds authority

Between May 2020 and April 2021, the blog’s organic traffic grew 136% and monthly impressions grew 451%. And 83% of clicks came from non-branded searches: the growth came from people who didn’t know Crehana yet.

Domain Rating reached 71 points, and the brand gained authority in online education, digital marketing, design, and photography. The writing team was trained in SEO to keep adding content.

RESULTS THAT KEEP GROWING