Success story
How Deel doubled its SQOs with 7% less investment
The focus was on lead quality and response speed, not raw volume. We worked closely with the SDR team to shorten contact times, built a strong remarketing strategy targeting high-potential users who had engaged without converting, and concentrated investment on the days when a B2B audience actually makes decisions.
ACTION PLAN
How we approached it
Lead follow-up with SDRs
Coordinated work with the sales team to manage the pipeline with agility and reduce response times to every new lead.
Remarketing and native nurturing
A remarketing strategy focused on winning back high-potential users who engaged without converting, with native landing pages and forms to nurture them at every stage.
Keyword-level tracking and a focus on weekdays
A granular keyword-level tracking system with UTMs for precise attribution, and investment shifted toward the days when the B2B audience shows the most intent.
Numbers that speak for themselves.
- SQOs generated
- +100%
- Demos requested
- +98%
- Cost per SQO
- -50%
- Investment
- -7%
Growing while spending less
The goal was to add 40% more users without raising the budget. The result was twice as many qualified opportunities and almost twice as many demos, with cost per demo and cost per SQO cut in half. And investment ended up 7% lower than in the previous period.
The difference wasn’t a new channel but precision: keyword-level attribution, winning back users who had already shown interest, and a sales team that responds fast. When every dollar can be traced back to the opportunity it generated, scaling stops being a matter of budget.
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Luigi Bosca
AI creative adaptation and integrated media for a premium wine in Argentina and LATAM.
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Clarín
Creative production at scale for a media company's verticals, month after month.
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Cetrogar
Bidding for revenue and a regional structure to sell more, and better.