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The Brick Armory

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    Action plan

    The Brick Armory is an e-commerce platform that sells LEGO-compatible military-themed collectible figures. With the goal of increasing sales volume, expanding brand awareness, and optimizing digital return on investment, we needed to deeply explore audiences and find ways to expand them without sacrificing profitability. To achieve this, we introduced simplified structures for the Search campaigns, divided the strategy into different funnel stages, and reallocated the budget based on account objectives. Once again, we exceeded the objectives by a significant margin, allowing us to invest more and achieve record-breaking revenues.

    • PPC
    • SEO

    +305%

    Total Revenue

    X3

    Conversions

    85%

    Campaign Contribution to Total Revenue

    EXPANSIVE EXPERIENCES

    SEO

    Worldsys

    x15

    Organic Keywords 1-3

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    PPC

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    +3290%

    Organic Traffic

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    PPC

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    x15

    Sales

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    PPC

    Cetrogar

    163%

    Revenue

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    PPC

    Cetrogar – Electrofans

    +74 %

    Income

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    Email Marketing

    CosechaLibre

    80%

    Increased segmentation of the base

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    PPC

    Crehana

    +38%

    Conversion Rate

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    SEO

    Crehana SEO

    +451%

    impressions

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