Success story
How Di Tella increased attendance at its info sessions by 192%
We changed the approach: quality over quantity. We launched a Demand Gen campaign to reach specific audiences across YouTube, Discover, and Gmail, with more precise targeting and creative variety across lookalike and custom segments. With eight months of campaign ahead, we planned ad rotation to avoid saturating the same audience.
ACTION PLAN
How we approached it
Demand Gen for quality leads
Instead of chasing reach, we targeted specific audiences on YouTube, Discover, and Gmail, with precise targeting of lookalike and custom audiences.
Search and competitors
Google Search and competitor Search campaigns, with the program's main keywords optimized and the ad copy and descriptions rewritten.
Geographic targeting and rotation
Two Meta campaigns and Search campaigns split by province, with ad rotation over eight months.
Numbers that speak for themselves.
- Info session attendees
- +192%
- Conversions
- +67%
- Info session sign-ups
- +65%
Less reach, better candidates
Impressions dropped 12%, and still conversions rose 67% and the conversion rate 50%. That’s exactly what you want when you prioritize quality: reach fewer people, and have more of them be the right ones.
Info session attendance grew 192% compared to the previous cycle. Di Tella came away with a digital acquisition strategy that can sustain the growth of its graduate programs, not a campaign that worked once.
-
Luigi Bosca
AI creative adaptation and integrated media for a premium wine in Argentina and LATAM.
-
Clarín
Creative production at scale for a media company's verticals, month after month.
-
Cetrogar
Bidding for revenue and a regional structure to sell more, and better.
