Success story

How Crehana cut its cost per acquisition by 65%

Client: Crehana
Industry: Education
Website: crehana.com

Services

The challenge

Crehana was facing a surge in demand for online courses and wanted to capture it. The problem wasn't a lack of interested people but the cost of reaching them: to grow at the pace of demand, it had to lower its cost per acquisition, not raise its budget.

We proposed an end-to-end strategy built on Google's Smart Bidding. On that foundation we launched more than 200 campaigns, with the account restructured to reflect Crehana's business rather than platform logic, and goals defined for each funnel stage.

ACTION PLAN

How we approached it

Analysis and data

We studied the industry, Crehana's business, and what competitors were doing, drawing on historical data from every platform where the brand was already present.

Strategy and management

We built a strategy for each funnel stage with measurable goals, and restructured the account and campaigns to reflect the business, not the platform.

SEO report and organic growth

We put together a detailed report of every possible improvement for organic rankings and, together with the Google team, improved the site's load times.

Numbers that speak for themselves.

Cost per acquisition: -65%
Conversions: 23x
Conversion rate: +38%

Growing without raising the budget

In March 2020, compared to the previous month, Crehana got 23 times more conversions with a 65% lower cost per acquisition. The target ROAS smart bidding strategy raised the conversion rate by 38%.

Google recognized it as a case study in the region, especially for the campaigns during the pandemic. For a company growing at the pace of demand, lowering acquisition cost is what made growth sustainable.

RESULTS THAT KEEP GROWING