Success story
How Cetrogar increased sales per million sends by 26%
We started by measuring: open rate, click rate, and list health. Based on that diagnosis, we built a monthly segmented content strategy, with collaborative calendars that organized both regular campaigns and special-date campaigns.
ACTION PLAN
How we approached it
Segmentation
We created 25 new segments based on product category, web activity, and purchase frequency. Each one receives different messaging, not the same email with a different subject line.
Monthly planning
A monthly content strategy based on each segment's interests, organized with collaborative calendars that cover both regular campaigns and key retail dates.
Optimization and analysis
We optimized subject lines, preview text, CTAs, design, and product selection, with detailed reports that allow course corrections along the way instead of waiting for month-end.
Numbers that speak for themselves.
- Sales per million sends
- +26%
- Open rate
- +24%
- Click rate
- +19%
- New segments
- 25
Email as a sales channel
Results moved where it matters: more opens, more clicks, and a larger share of total sales coming through email. List management became more effective, and the content more relevant to the people receiving it.
Behind the numbers is something less visible: twenty-five segments that organize a database that used to be treated as a single block. That structure is what lets each new campaign start off better than the last.
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HIT Cowork
Restructured paid media and a connected CRM to know which leads close.
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Terrand
CRM architecture, data-driven forecasting, and ABM for a predictable sales system.
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Hipotecario Seguros
Segmented email marketing that brought cost per lead below every other channel.
