The Brick Armory

Action plan

The Brick Armory is an e-commerce platform that sells LEGO-compatible military-themed collectible figures. With the goal of increasing sales volume, expanding brand awareness, and optimizing digital return on investment, we needed to deeply explore audiences and find ways to expand them without sacrificing profitability. To achieve this, we introduced simplified structures for the Search campaigns, divided the strategy into different funnel stages, and reallocated the budget based on account objectives. Once again, we exceeded the objectives by a significant margin, allowing us to invest more and achieve record-breaking revenues.