UCEMA

Action plan

This prestigious university in Buenos Aires aimed to increase its enrollments through the digital channel. To achieve this, we conducted a thorough analysis of keywords and competition, and developed ad testing campaigns (A/B testing). In collaboration with UCEMA, we implemented technical and content improvements to each landing page and executed a Beta campaign type, accessed through our Google Partners status. In a short period, inquiries increased and overall numbers skyrocketed, surpassing expectations.