Hipotecario Seguros

Action plan

Hipotecario Seguros is an insurance company that is part of Banco Hipotecario S.A. In 2007, after insuring Banco Hipotecario's credit portfolios, it began operating as an independent insurance company. To fulfill its goal of becoming a market leader, we developed an SEO strategy and optimized its website from both UX and UI perspectives. We worked with link building, a blog, and technical and semantic improvements. Over time, the client managed to secure the top position for the term "home insurance" and gained clicks and impressions that translated into leads. We continue to work closely together to sustain their growth.