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In today’s article from Growketing, we will talk about one of the most popular advertising models in recent years, thanks to its effectiveness and low cost: Facebook Ads Manager. The social network created by Mark Zuckerberg in 2004 is one of the most popular platforms worldwide, making the option to create ads on Facebook increasingly chosen by different companies seeking to advertise their products or services.
What is Facebook Ads?
-It is an innovative advertising system on Facebook through which it is possible to promote products, services, events, or even our company’s website or application through the social network. Through a built-in ad manager, we can choose the target audience, the format (which can include audiovisual material, interactive content, images, or just text), and even the duration of the advertising campaign.
-There are two different payment methods for Facebook ads: pay-per-click (known as CPC) or pay-per-impression (also called CPM). While CPC is the ideal option for generating sales campaigns, CPM is perhaps more suitable when the goal is to increase our company’s visibility.
-Currently, Facebook has over 2 billion users worldwide, making it a key platform for gaining visibility for any company or product before an incredibly vast audience.
-However, such massive reach is increasingly segmented by Facebook’s algorithms: the platform is designed to show each user only relevant content, making Facebook Ads the best way to overcome this obstacle and spread our content.
What are the advantages of Facebook Ads Manager?
-Low cost: one of the great advantages of this type of advertising is that it reaches a large audience at a very low cost compared to other advertising models. Creating a Facebook ad is very economical, as we only pay for clicks or impressions.
Paying CPC or CPM also means a low-cost investment with the effectiveness of that investment: by paying per click, we know that those who clicked on the ad are genuinely interested in our product or service.
-Reach: there’s no need to keep talking about the global dimensions of Facebook! Despite the passage of time and new competitors, the popularity of FB remains unchanged, as seen in the constant increase in profiles.A pesar del paso del tiempo y de nuevos competidores, la popularidad de FB se mantiene inalterable, lo cual se puede ver en el aumento constante de perfiles.
That’s why advertising through Facebook Ads allows us not only to reach a massive audience but also gives those same users the opportunity to share our content, thus reaching even more people. Whether to promote a brand or product or to increase sales numbers, Facebook is a truly incredible showcase!
-Interaction: being an interactive social network, advertising on Facebook also allows us to instantly know the generated responses. Whether through comments on posts, private messages, or other types of interactions, the ability to have a back-and-forth with users and potential clients is an excellent tool to learn about their preferences, opinions, and attempt to improve based on that information.
Moreover, through the FB ad manager, we can run contests, games, or even surveys, elements that help strengthen the bond with the audience as well as promote our offerings.
Benefits of Facebook Ads!
-Ad targeting: one of the significant advantages of Facebook Manager is the ability to generate advertising content taking into account a specific and consciously selected audience. The possibility of targeting ads based not only on geographical data but also on other factors such as age or interests is a fantastic innovation that allows us to choose the recipients of the ads.
-Precise statistics: the ability to carry out precise and instant measurements is another benefit of the ad manager: Facebook Ads provides detailed information at all times about the campaign’s results and costs. This way, we can know the real effectiveness of the campaign thanks to a free statistical system that will help us identify the high points and areas for improvement.
What types of ads exist in Facebook Ads?
-By geographic location: as explained earlier, the possibility of ad targeting on Facebook allows us to choose the message to reach only the inhabitants of a specific geographical region. For physical stores, this is a great tool as it allows them to reach users who live nearby.
-By events: through Facebook Ads, it’s also possible to promote a specific event by disseminating the date and location through an ad. Event advertising is an excellent alternative to attract users to product presentations or other types of celebrations.
-Promoting posts or websites: one of the most common uses of Facebook Manager is to promote and increase traffic to a website. Similarly, promoting applications or videos to increase the number of subscribers is booming within the platform.
As we have seen, thanks to its low economic cost and its reach to a massive audience, advertising on Facebook has become one of the most effective advertising models in recent years. At Growketing, we hope that this simple review is helpful in learning more about this phenomenon and all the benefits it has to offer.