What is engagement and what is it used for?

Despite being a term originally from English, the concept of engagement has moved beyond its original scope and is widely used in marketing and social media-related contexts. You may have heard it more than once, but what exactly is engagement in marketing? We can say that it is an indicator used to determine the relationship […]

iOS14 and Facebook Ads: The Changes Coming with the New Update

This 2021 brings a new version of iOS with privacy settings that have already started causing friction with Facebook. The full impact is not yet known, but today we bring you some information about what Apple has revealed and how Facebook has responded.  iOS 14 ApApple updated its privacy policies with the release of iOS […]

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