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Action plan

Mi Belleza, a new beauty, makeup, cosmetics, and personal care ecommerce platform from Uruguay, aimed to launch its platform and establish an effective and swift market position. To achieve this, we developed a comprehensive SEO and Paid Media proposal. We created a blog and landing pages for special occasions. In the first 6 months, we focused on branding the company, and in the second semester, leveraging seasonality, we boosted sales and improved business outcomes by enhancing campaign ROAS.

  • PPC
  • SEO

X15

Sales

X7

Conversion Rate

X13

ROAS compared to the best month of the year

X16

Clicks

X12

Impressions

74 to 34

Average Position

SEO

Worldsys

x15

Organic Keywords 1-3

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PPC

Cetrogar

163%

Revenue

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PPC

Cetrogar – Electrofans

+74 %

Income

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Email Marketing

CosechaLibre

80%

Increased segmentation of the base

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PPC

Crehana

+38%

Conversion Rate

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SEO

Crehana SEO

+451%

impressions

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PPC

The Art of Living

+20.000

new registrations

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