Hertz

Action plan

To improve Hertz's organic traffic, we proposed moving forward with a website audit consisting of three stages: historical metrics survey, competitor audit, and technical audit. Based on the audit conducted, we proposed a roadmap prioritizing tasks with the highest impact and the least amount of resources. To reinforce the SEO strategy and aim for better results in a shorter timeframe through an Offpage SEO strategy. This includes a reputation management campaign talking about Hertz's service and its differentiators compared to the competition.