{"id":16855,"date":"2021-06-17T08:20:00","date_gmt":"2021-06-17T08:20:00","guid":{"rendered":"http:\/\/www.growketing.com\/sin-categorizar\/visibility-a-key-metric\/"},"modified":"2026-01-13T10:44:19","modified_gmt":"2026-01-13T10:44:19","slug":"visibility-a-key-metric","status":"publish","type":"post","link":"https:\/\/www.growketing.com\/en\/visibility-a-key-metric\/","title":{"rendered":"Visibility: A Key Metric"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16855\" class=\"elementor elementor-16855\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a9e689c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a9e689c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e9f9a1b\" data-id=\"3e9f9a1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d2894d9 elementor-widget elementor-widget-text-editor\" data-id=\"1d2894d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A la hora de analizar el desempe\u00f1o de las campa\u00f1as, tenemos muchas y muy diversas m\u00e9tricas de marketing digital que nos dan informaci\u00f3n relevante sobre el funcionamiento de nuestros anuncios. Hoy queremos hablar de uno de los indicadores m\u00e1s importantes: la visibilidad.&nbsp;<\/span><\/p>\n<h2>La visibilidad: una de las m\u00e9tricas m\u00e1s importantes<\/h2>\n<p><span style=\"font-weight: 400;\">La visibilidad es una variable clave en cualquier tipo de estrategia. Es la m\u00e9trica m\u00e1s utilizada para valorar una campa\u00f1a de branding cuyo objetivo es construir una marca, ya que a mayor tiempo de visualizaci\u00f3n, mayor reconocimiento, pero tambi\u00e9n hay que tenerla en cuenta para medir otros objetivos.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dentro de las campa\u00f1as de branding de marca, la visibilidad se posiciona como una de las variables m\u00e1s importantes. Cuando el objetivo es el reconocimiento de marca, esta m\u00e9trica resulta fundamental para el posicionamiento, no solo de una&nbsp; campa\u00f1a o marca en s\u00ed misma, sino tambi\u00e9n de un sitio web.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para las campa\u00f1as de performance, por ejemplo, la visibilidad tambi\u00e9n es un indicador relevante. Esto se debe a que los anuncios que no son vistos no pueden generar resultados, aunque suene obvio. No es necesario que un anuncio registre clicks para considerarlo efectivo, pero s\u00ed resulta clave precisar las conversiones que se producen luego de verlo.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estos dos ejemplos nos dan la pauta de la importancia que tiene esta m\u00e9trica en campa\u00f1as de m\u00e9tricas, aunque no siempre se le da la misma importancia.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pesar de su relevancia, es un valor que no siempre se mide con los mismos criterios. Esto puede llevar a conclusiones err\u00f3neas y a malas interpretaciones de los datos.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proponemos como definici\u00f3n la que crearon el <strong>MRC y el IAB<\/strong>, el 50% del anuncio debe permanecer visible por al menos un segundo si es un aviso gr\u00e1fico o dos segundos si es un video. Sin embargo, si el anuncio se reproduce mientras el usuario est\u00e1 navegando en otra ventana, esa impresi\u00f3n no ser\u00e1 considerada visible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 entiende tu empresa como visibilidad de marca? \u00bfCrees que es importante unificar criterios? \u00a1Queremos conocer tu opini\u00f3n!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eabd6f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eabd6f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afa3995\" data-id=\"afa3995\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05f6688 elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"05f6688\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.www.growketing.com\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Conoce todas nuestras notas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover the importance of one of the key metrics when analyzing any campaign and positioning your website: visibility.<\/p>\n","protected":false},"author":7,"featured_media":21969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[45,219,1012,47],"tags":[999,1000,1002,1001,1003],"class_list":["post-16855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en-2","category-data-en","category-negocios-en","category-statistics","tag-brand-recognition","tag-brand-visibility","tag-digital-marketing-metrics-en","tag-performance-metrics","tag-unification-of-criteria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visibility: A fundamental indicator for web positioning<\/title>\n<meta name=\"description\" content=\"Discover the importance of one of the key metrics when analyzing any campaign and positioning your website: 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