{"id":16747,"date":"2022-02-11T16:03:04","date_gmt":"2022-02-11T16:03:04","guid":{"rendered":"http:\/\/www.growketing.com\/sin-categorizar\/valentines-day-trends-changes-in-consumer-behavior\/"},"modified":"2023-10-05T19:15:21","modified_gmt":"2023-10-05T19:15:21","slug":"valentines-day-trends-changes-in-consumer-behavior","status":"publish","type":"post","link":"https:\/\/www.growketing.com\/en\/valentines-day-trends-changes-in-consumer-behavior\/","title":{"rendered":"Valentine’s Day Trends: Changes in Consumer Behavior"},"content":{"rendered":"

Valentine’s Day is a highlighted date in February for the retail sector. In fact, the pandemic has caused a 4% increase in user interest in this celebration. We know it can be a crucial event for your business. Therefore, we present three main trends for this Valentine’s Day 2022:<\/p>\n

1) New Search Trends: From “Where to Dine” to “What to Cook”<\/h2>\n

Users are not only searching for “what to buy.” The quarantine brought about new search behaviors. Long-distance relationships and isolation have led to an increase in searches related to “what to say” or “Valentine’s Day quotes.” Additionally, consumers are looking for ways to recreate the perfect date at home. That’s why many are searching for “what to cook” or “Valentine’s Day crafts.”<\/p>\n

2) Valentine’s Day in the New Normal: Online and on YouTube<\/h2>\n

The trend of seeking online inspiration, which started in 2020, continued in 2021, with a 50% increase in February. The same is expected to happen in 2022. Typical Valentine’s Day gifts such as flowers, jewelry, books, or perfumes have experienced a significant increase in online demand compared to the pre-Covid-19 scenario.<\/p>\n

Furthermore, YouTube is the chosen platform for those seeking gift or recipe inspiration. There was an 82% growth in hours dedicated to content related to this special date.<\/p>\n

3) Shopping In-Stores: The Key to Omnichannel Strategies<\/h2>\n

The easing of restrictions in some parts of the world has led consumers to feel anxious about returning to physical stores. Location is not the only determining factor for increasing visits. Digital advertising options such as search engine marketing or social media advertising allow showing consumers personalized results based on their interests and searches.<\/p>\n

Beyond Valentine’s Day, here are some takeaways to consider for any significant date of the year:<\/p>\n