{"id":15853,"date":"2022-03-22T15:37:16","date_gmt":"2022-03-22T15:37:16","guid":{"rendered":"http:\/\/www.growketing.com\/sin-categorizar\/3-key-aspects-for-planning-a-good-marketing-strategy\/"},"modified":"2023-10-05T19:15:00","modified_gmt":"2023-10-05T19:15:00","slug":"3-key-aspects-for-planning-a-good-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.growketing.com\/en\/3-key-aspects-for-planning-a-good-marketing-strategy\/","title":{"rendered":"3 key aspects for planning a good marketing strategy"},"content":{"rendered":"

More than two years after the start of the pandemic, we need a functional action plan to address the changes and challenges that arose with it. In this sense, we believe that there are 3 key aspects to planning a good marketing strategy: digitalization, privacy, and sustainability. In this note, we detail some aspects to consider in order to know how to cover each one.<\/p>\n

Digitalization: accelerate your digital development to keep up with changes<\/h4>\n

Digital is now the norm and is here to stay.<\/strong> We must transform operations to accompany the new behaviors, needs, and expectations of online consumers. To drive digital development, you have to focus on the following key points:<\/p>\n

– Own data: link online and offline data sources and implement a bidirectional value exchange<\/b> with users.<\/p>\n

– Comprehensive measurement: Focus on measurement<\/b> and establish predictive models that you can use to replace missing data, such as attribution and conversion models.<\/p>\n

– Agility: leave aside data silos to react more quickly to rapid changes in consumer behavior.<\/p>\n

Privacy: respect users’ decisions regarding their data and offer them value<\/h4>\n

The disappearance of third-party cookies<\/a> positioned privacy more than ever as a priority. Therefore, we must give users confidence and guarantee them a privacy-centered experience. It is fundamental to respect their decisions and the care of their data.<\/strong><\/p>\n

To do this, we detail 3 actions to propose an effective strategy focused on user privacy:<\/p>\n

– Giving data must be meaningful: Consumers will share their data only in experiences they find valuable.<\/b><\/p>\n

– Sharing data must be easy to remember: Users must be able to remember that they have actively and voluntarily shared their data with brands.<\/p>\n

– Disclosing data must be easy to manage: So that consumers feel that they still have control over their data, they must have the opportunity to consult and manage how their data is used.<\/b><\/p>\n

Sustainability: actions are more valuable than words<\/h4>\n

Sustainability initiatives should not only cover the delineation of long-term objectives but should include concrete actions. We tell you some opportunities that we have at our disposal to support the priority that consumers give to sustainability:<\/p>\n

– Talk about sustainability positively: Highlight the changes that your business has made and take original, transparent measures whose results you can measure. It is important to avoid deceptive statements.<\/b><\/p>\n

– Make ecology not a great effort: integrate sustainability into your brand’s value proposition<\/b> instead of treating it as an extra.<\/p>\n

– Reward progress, not perfection: Encourage consumers’ positive behaviors by showing how they contribute to sustainability initiatives.<\/p>\n

 <\/h4>\n


\nCheck out all our articles.
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In this article, we will tell you what 3 aspects you need to consider in order to plan a good marketing strategy. <\/p>\n","protected":false},"author":6,"featured_media":21522,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[45,61,47],"tags":[247,264,260,259,261,249,257,263,258,262],"class_list":["post-15853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en-2","category-ppc-en","category-statistics","tag-agile","tag-brandvalue","tag-digitaldevelopment","tag-digitalization","tag-integralmeasurement","tag-owndata","tag-privacy","tag-privacycenteredexperience","tag-sustainability","tag-sustainabilityactions"],"acf":[],"yoast_head":"\n3 key aspects for planning a good marketing strategy<\/title>\n<meta name=\"description\" content=\"In this article, we will tell you what 3 aspects you need to consider in order 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