Crehana

Client: Crehana

What did we do?

Analysis and Data

We thoroughly study the industry; we strive to fully understand Crehana's business; and we looked at what the competition was doing. We rely a lot on historical data from all the platforms where the brand was present.

Strategy and Management

We make a strategy divided into the different stages of the Marketing funnel. We define real, attainable and measurable objectives. We restructured the account and campaigns so that they are a reflection of Crehana's business.

SEO report and organic growth

We create a detailed report of all possible improvements to make in order to improve the organic positioning of the site. Together with the Google team, we did a survey and improved loading times.

Results

Thanks to the joint work between both teams, we managed to exceed the objectives. We were recognized by Google as a success story in the region, especially for the campaigns during the Covid-19 pandemic.

Let's talk about the results

Resultados Vs. mes anterior

-65%

cost per acquisition

23x

Conversions

+38%

conversion rate

Crehana is a Peruvian startup that provides online training throughout Latin America and Spain. Together with them we set out to attract new customers and capture the
increased demand for online courses, for which we implemented
TrueView for Action campaigns using audiences from
custom intent and affinity, as well as remarketing lists.

How do we do it?

When we start working an account we focus on having a deep understanding of the business and the industry. And above all, a detailed knowledge of what worked, what didn't and what could work.

Bearing in mind the above, we were able to effectively translate Crehana's strategy and business into the Marketing platforms we use.

Finally, we propose and execute a strategy based on Google's automated Smart Bidding solutions. Relying on Machine Learning, we managed to implement more than 200 campaigns that generated a result above expectations.

Results

When we start working an account we focus on having a deep understanding of the business and the industry. And above all, a detailed knowledge of what worked, what didn't and what could work.

Bearing in mind the above, we were able to effectively translate Crehana's strategy and business into the Marketing platforms we use.

The changes in the behaviors of the
consumers produced an increase in demand for
certain products and services.

Some companies are
investing to capture the increase in demand, having the opportunity to reach new audiences,
markets and customers.

Review short-term and long-term marketing plans, assess whether it is possible to invest in new ways to address
the increase in demand, while continuing to attend to your
Current customers.

It is time to evolve in digital marketing strategies and focus on operating
efficiently in these uncertain times.

Together with Crehana we did it and as a result, we got 23x more conversions and a 65% CPA
lower in March 2020 versus the previous month. Also, thanks to
a Target ROAS Smart Bidding strategy that you applied to
your search campaigns, you managed to increase your conversion rate
at 38% and multiply by 4x its conversion value with the same
ROAS in March 2020 versus the previous month.

Learn more ways to grow and improve your digital marketing in the book that Google offers, where we were mentioned as a success story. You can visit it through the following link.